UNIVERSITY OF SUNDERLAND

Client:

University of Sunderland

Creative:

2014/15 Brand Campaign – Concept/Copy

Brief:

University of Sunderland has to re-tender their account every 3 years. Having won this on the last 2 occasions, different put a lot of faith in us, as a young, new creative duo, to come up with the goods, especially as we were up against top agencies such as McCann. The brief was to put the university on not just a national scale, but now with campuses in London and abroad, on a world scale. They also wanted a less corporate feel, yet still wanted to retain university stature.

We won the pitch, which centred on a poem I wrote that formed the basis of the whole campaign, TV, radio, press, outdoor.

Radio advertisement

 




Client:

University of Sunderland

Creative:

Capital One Cup Final Programme Advert – Concept/Copy

Brief:

University of Sunderland, a notoriously difficult client to please, wanted an ad to appeal to football fans and prospective students across the country. We presented four ideas and they loved them all with zero amends (a first for the agency). The chosen one making it into 100,000 copies of The Capital One Cup Final Programme and helping us win, along with the next brief, the University of Sunderland re-tender for the 3rd time.


Client:

University of Sunderland

Creative:

Arts, Design & Media Faculty Prospectus – Intro Copy

Brief:

The university wanted me to ‘be inspirational’ with the introduction to this prospectus, as it was for the creative faculty. Therefore, I decided to write a piece of prose inspired by a quote I noticed on the TV recce of the university previously, by William Blake, ‘What is now proven was once imagined.’ This inspired me to write the following piece about the way I saw the faculty and its collaborative nature and wealth of opportunities available.


Client:

University of Sunderland

Creative:

Sunderland Futures Brochure – Copy

Brief:

Now, being the preferred writer for University of Sunderland, I was charged with the task of writing a long copy brochure about the many benefits of the university’s Sunderland Futures initiative. This 30-page brochure had to be in a both engaging and exciting tone of voice, which the students and parents could relate to.