Land Securities / Bon Accord
Christmas All Wrapped Up Campaign – Concept/Copy
Land Securities is one of different’s biggest clients, as we look after 12 of their shopping centre’s throughout the UK. Bon Accord shopping centre wanted a striking campaign, which promoted the fact that they had everything you need for Christmas covered. The line was simple, yet effective, and the creative was designed way before the famous Cadbury’s ad! The options were to shoot the visuals, or use cinema 4d. We decided to go for the latter after getting such realistic results. The client and turnover feedback proved a huge success. The only problem that remained was ‘How do we execute this on radio?’ See for yourselves below!
Land Securities / Lewisham
Look, Think, Speak – Concept/Copy
East London has been a hip place for quite some time now, but as the cost of living increases, urban sprawl follows. Lewisham Shopping Centre wanted to capitalise on the influx of a new breed of shopper and we were challenged with creating a new identity and tone of voice for the centre that these cool customers could relate to.