Areet like hinny, what fettle? (Hello there Sir/Madam, how are you?).
I’m Marcus Gibb and I’m a Geordie. I love Newcastle. The city, the culture, the people, and the football team. The nation that is constantly topping polls about the friendliest people and the most lovable accent. It has been said that “if patter (talk) was watter (water) we’d droon (drown).” Well this patter, ability to talk, or ‘spin a yarn’, is a blessing, as it allows me as a Geordie to use these words creatively.
Anyway, “quit the patter bonny lad”. I also love other cities. Ones I’ve experienced – London, Manchester, Edinburgh, Lisbon, Berlin, Amsterdam, New York, the list goes on. I’m a massive fan of art, culture, music and fashion and take influence from my experiences travelling, reading, listening, learning and studying. First; Environmental Management (BSc Hons Degree), then music (record deal, single and album release with Kitchenware Records, home to Prefab Sprout, Editors, Lighthouse Family and Jake Bugg) and not forgetting my other passion, love, and obsession; Advertising.
All of these experiences gathered along the way; the geographical cultural influences, the writing of poetry, the crafting of songwriting and music production, have led me to the wondrous world of advertising, and I would now like to unleash them on our beautiful country’s capital.
My good points
Me ma always telt us “shy bairns get nowt” and I’m “geet canny as owt” (My Mother always told me to be forthcoming and I’m an extremely pleasant chap).
So, I’ll list a few of my good points. I consider myself to be a reliable, self-motivated and intelligent lad, who loves nothing better than bouncing ideas back and forth until a good one mysteriously appears. I’m confident and independent and enjoy listening and learning as well as getting my point across. I’m what my late granddad would call a “grafter”, and my current creative director quotes as having “a real Geordie work ethic”, working hard at what I do because I enjoy it, and well that���s the way I was brought up. I’m a very positive person with a strong commitment to develop, learn new skills, solve problems and motivate myself as well as others around me.
JUST EAT (Copywriter)
March 2015 – present
All B2B, B2C, OOH and in-house written communications, ATL and BTL conceptual thinking.
Dentsu Aegis Network / The Story Lab (creative placement)
March 2015 – March 2015 (1 month)
Branded content, idea generation, art direction and copywriting.
Clients: BMW, Anadin, Wickes.
e>erything d.fferent (Junior Creative)
June 2013 – March 2015
Clients: Lancôme, L’Oréal Professionnel, Benfield Motor Group, Audi North East, Carpetright, Barker & Stonehouse, University of Sunderland, Land Securities, DFDS Seaways.
Bad Boy Europe (Copywriter & Social Media Coordinator)
September 2012 – June 2013
Here I have helped raise online awareness for the sports and fashion brand through online advertising and social media. In the 9 months I worked there Facebook ‘likes’ increased from 2000 to 44,500.
e>erything d.fferent (Creative placement)
September 2012 – June 2013
2 week placement where I worked on Benfield Motor Company and Barker & Stonehouse. This led to a 6 month internship, which was then made permanent.
Drummond Central (Creative placement)
2 week placement where I worked on Bet365 and Dukes Hotel, London.
Stark Hartley Atkinson (Creative placement)
1 week placement working on Dovetail Bespoke Dental Solutions.
Newcastle College – FdA Creative Advertising (1st / Distinction)
Worked on a number of live briefs for the following agencies:
Leith Agency (Edinburgh)
The Drum Free Pussy Riot Competition
With this piece of creative we came 2nd in the whole world.
Adobe Creative Suite
Writing for advertising
2010 – Present Day: Annual Fundraiser Event ‘Song for Stu’ (North Tyneside Intensive Care Unit)
2013: Charity Boxing Match including 3 months intensive training (Alzheimer’s Society)
2013: Bungee Jump over River Tyne (Stroke Association)
2012: Fire Walk (Stroke Association)
2011: Baltic Zip-slide across the Tyne (Stroke Association)
2006: Great North Run (Cancer Research Charity).
2006: Released album ‘kid:coda’ on Kitchenware Records.
Mark Martin | Group Executive Creative Director
“Marcus and Jordan are a great addition to the department. They’ve made a real impact in their short time with us. I’ve never known juniors get so much work through in such a short time. They’ve had press, posters, radio and digital campaigns all run in the first few months. They’ve got a real Geordie work ethic, too.” firstname.lastname@example.org
Tim McNaughton | Creative Director at Mother London
“Listen, I saw a real spark in your stuff when you came down, which is great. Good luck” TimM@motherlondon.com
Neil Bestford | Former Course Leader, FdA Creative Advertising at Newcastle College
“Marcus’ dedication and passion for advertising, and in particular writing, is inspiring and infectious. He is determined and driven and I have no doubt that he has a very bright future ahead of him, working in the advertising industry” email@example.com
Stephen Drummond | Creative Director at Drummond Central
“You’re doing better than I was when I was in my year 2 of advertising school” Stephen.firstname.lastname@example.org