AUTOTRADER

Client:

AutoTrader

Creative:

In-car technology Ad – Copy/Storyboard

Brief:

The aim of this brief was to take a lot of very dry research and insight, and create an exciting script and animation to inform the viewer of a recent study AutoTrader had looked into in-car technology and how (and if) it affects the consumer journey. I wrote the script and storyboarded the animation before our in-house animator took over and created a fun, and compelling visual treatment. (We also managed to sneak in a Back to the Future reference.)