Author Archives: geebeecreative

JUST EAT

Client: JUST EAT Creative: ‘Do it on the back of a bus’ digital campaign – Concept/Copy Brief: As a creative team we were briefed to come up with a quick turnaround digital campaign to promote app downloads. In-line with the mischievous TOV that JUST EAT adopts, we came up with a simple cheeky, yet functional […]

UNIVERSITY OF SUNDERLAND

Client: University of Sunderland Creative: 2014/15 Brand Campaign – Concept/Copy Brief: University of Sunderland has to re-tender their account every 3 years. Having won this on the last 2 occasions, different put a lot of faith in us, as a young, new creative duo, to come up with the goods, especially as we were up […]

DFDS

Client: DFDS Seaways Creative: Real People, Genuine Experiences – TV Filming Brief: As you can see by the below TV adverts, I don’t mind getting mucked in. My girlfriend and I volunteered to set sail on our own mini-cruise to Amsterdam, where we filmed our experiences and edited a 30” national TV advert and an […]

LAND SECURITIES

Client: Land Securities / Bon Accord Creative: Christmas All Wrapped Up Campaign – Concept/Copy Brief: Land Securities is one of different’s biggest clients, as we look after 12 of their shopping centre’s throughout the UK. Bon Accord shopping centre wanted a striking campaign, which promoted the fact that they had everything you need for Christmas […]

AUTOTRADER

Client: AutoTrader Creative: In-car technology Ad – Copy/Storyboard Brief: The aim of this brief was to take a lot of very dry research and insight, and create an exciting script and animation to inform the viewer of a recent study AutoTrader had looked into in-car technology and how (and if) it affects the consumer journey. I wrote […]

L’ORÉAL

Client: L’Oréal Professionnel Creative: Education Collection 2015 – Copy Brief: Develop copy for this 142 page Education guide in line with the client’s inspiring and industry-leading tone of voice. (Client Sensitive) Client: L’Oréal Professionnel Creative: Brand Book 2015 – Copy Brief: Develop copy for this 48 page Brand Book in line with the client’s inspiring and industry-leading […]

CARPETRIGHT

Client: Carpetright Creative: Let’s Get To Know Laminate Staff Training Guide – Copy Brief: Develop copy for this 20 page training guide in line with the client’s helpful and straightforward tone of voice. (Client Sensitive) Client: Carpetright Creative: Let’s Get To Know LVT Staff Training Guide – Copy Brief: Develop copy for this 16 page […]

BURGER STOP

Client: Burger Stop Creative: Freelance Burger/Bar – Strapline/Concept/Copy Brief: To generate a strapline and advertising strategy. I came up with the simple idea of ‘burgers.beers.beats’. This encompassed what the whole venture was about and therefore took this concept forward with the advertising. By using familiar, yet intriguing song lyrics that were thought provoking, it created […]

ALPHA MALE GROOMING

Client: Alpha Male Grooming Creative: Freelance Salon – Strapline/Website Copy Brief: To generate a strapline, tone of voice and all website copy. This idea was all about being an Alpha Male. About passionate people with hopes and aspirations. Groundbreaking and character defining actors, artists and designers. It’s about people who make important choices and stick […]